Building a luxury wine brand: The case of Picardy wines, Western Australia

Michael B Beverland

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationBacchus to the future proceedings of the inaugural Brock University wine conference
EditorsCarman Cullen, Gary Pickering, Roderick Phillips
Place of PublicationOntario Canada
PublisherBrock University
Pages197 - 214
Number of pages18
ISBN (Print)0-9682851-1-2
Publication statusPublished - 2002
EventBacchus to the Future: the Brock University Wine Conference - Ontario, Canada, Ontario Canada
Duration: 1 Jan 2002 → …

Conference

ConferenceBacchus to the Future: the Brock University Wine Conference
CityOntario Canada
Period1/01/02 → …

Cite this