Building a corporate socially responsible brand: an investigation of organizational complexity

Michael J Polonsky, Colin Peter Jevons

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference
EditorsYunus Ali, Maria van Dessel
Place of PublicationBrisbane Old Australia
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages1 - 7
Number of pages7
ISBN (Print)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference 2006 - QUT, Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006
Conference number: 11th


ConferenceAustralian and New Zealand Marketing Academy Conference 2006
Abbreviated titleANZMAC 2006
Internet address

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