Building a corporate socially responsible brand: an investigation of organizational complexity

Michael J Polonsky; Colin Peter Jevons

Building a corporate socially responsible brand: an investigation of organizational complexity

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference
Editors	Yunus Ali, Maria van Dessel
Place of Publication	Brisbane Old Australia
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	1 - 7
Number of pages	7
ISBN (Print)	1741071593
Publication status	Published - 2006
Event	Australian and New Zealand Marketing Academy Conference 2006 - QUT, Brisbane, Australia Duration: 4 Dec 2006 → 6 Dec 2006 Conference number: 11th http://anzmac.org/conference_archive/2006/

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2006
Abbreviated title	ANZMAC 2006
Country/Territory	Australia
City	Brisbane
Period	4/12/06 → 6/12/06
Internet address	http://anzmac.org/conference_archive/2006/

Cite this

Polonsky, Michael J ; Jevons, Colin Peter. / Building a corporate socially responsible brand: an investigation of organizational complexity. Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. editor / Yunus Ali ; Maria van Dessel. Brisbane Old Australia : Australia & New Zealand Marketing Academy (ANZMAC), 2006. pp. 1 - 7

@inproceedings{e1bdb6811adb4abf9eb8f411132976bc,

title = "Building a corporate socially responsible brand: an investigation of organizational complexity",

author = "Polonsky, {Michael J} and Jevons, {Colin Peter}",

year = "2006",

language = "English",

isbn = "1741071593",

pages = "1 -- 7",

editor = "Yunus Ali and {van Dessel}, Maria",

booktitle = "Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference",

publisher = "Australia & New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2006, ANZMAC 2006 ; Conference date: 04-12-2006 Through 06-12-2006",

url = "http://anzmac.org/conference_archive/2006/",

}

Polonsky, MJ & Jevons, CP 2006, Building a corporate socially responsible brand: an investigation of organizational complexity. in Y Ali & M van Dessel (eds), Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Australia & New Zealand Marketing Academy (ANZMAC), Brisbane Old Australia, pp. 1 - 7, Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Queensland, Australia, 4/12/06.

Building a corporate socially responsible brand: an investigation of organizational complexity. / Polonsky, Michael J; Jevons, Colin Peter.
Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. ed. / Yunus Ali; Maria van Dessel. Brisbane Old Australia: Australia & New Zealand Marketing Academy (ANZMAC), 2006. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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AU - Polonsky, Michael J

AU - Jevons, Colin Peter

N1 - Conference code: 11th

PY - 2006

Y1 - 2006

M3 - Conference Paper

SN - 1741071593

SP - 1

EP - 7

BT - Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference

A2 - Ali, Yunus

A2 - van Dessel, Maria

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Brisbane Old Australia

T2 - Australian and New Zealand Marketing Academy Conference 2006

Y2 - 4 December 2006 through 6 December 2006

ER -