Building a corporate socially responsible brand: an investigation of issue complexity

Michael J Polonsky, Colin Peter Jevons

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationANZMAC 2005 - Broadening the Boundaries: Conference Proceedings
EditorsSharon Purchase
Place of PublicationFremantle WA Australia
PublisherUWA Publishing
Pages68 - 74
Number of pages7
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries - Fremantle WA, Australia
Duration: 5 Dec 20057 Dec 2005
Conference number: 10
http://anzmac.org/conference_archive/2005/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Abbreviated titleANZMAC 2005
CountryAustralia
CityFremantle WA
Period5/12/057/12/05
Internet address

Cite this

Polonsky, M. J., & Jevons, C. P. (2005). Building a corporate socially responsible brand: an investigation of issue complexity. In S. Purchase (Ed.), ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings (pp. 68 - 74). UWA Publishing.