Buffering and amplifying effects of relationship commitment in business-to-business relationships

Shankar Ganesan, Steven Brown, Babu Mariadoss, Hillbun Ho

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	361 - 373
Number of pages	13
Journal	Journal of Marketing Research
Volume	47
Issue number	2
Publication status	Published - 2010

Cite this

@article{135b3e2adc3c4aeb9b61052ab86937b6,

title = "Buffering and amplifying effects of relationship commitment in business-to-business relationships",

author = "Shankar Ganesan and Steven Brown and Babu Mariadoss and Hillbun Ho",

year = "2010",

language = "English",

volume = "47",

pages = "361 -- 373",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association (AMA)",

number = "2",

}