|Publication status||Published - 2016|
|Event||Australian and New Zealand Marketing Academy Conference (ANZMAC 2016): Marketing in a Post-Disciplinary Era - University of Canterbury, Christchurch, New Zealand|
Duration: 5 Dec 2016 → 7 Dec 2016
|Conference||Australian and New Zealand Marketing Academy Conference (ANZMAC 2016)|
|Abbreviated title||ANZMAC 2016|
|Period||5/12/16 → 7/12/16|
|Other||This premier conference brings together both top and emerging academics from our region and across the globe. ANZMAC is a platform that creates a wonderful sense of belonging year after year and nurtures a collegial and scholarly atmosphere.|
Ilicic, J., Baxter, S., & Kulczynski, A. (2016). Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.