Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to conferenceAbstractOther

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2016)
Abbreviated titleANZMAC 2016
CountryNew Zealand
CityChristchurch
Period5/12/167/12/16
OtherThis premier conference brings together both top and emerging academics from our region and across the globe. ANZMAC is a platform that creates a wonderful sense of belonging year after year and nurtures a collegial and scholarly atmosphere.
Internet address

Cite this

Ilicic, J., Baxter, S., & Kulczynski, A. (2016). Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.
Ilicic, Jasmina ; Baxter, Stacey ; Kulczynski, Alicia. / Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.
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author = "Jasmina Ilicic and Stacey Baxter and Alicia Kulczynski",
year = "2016",
language = "English",
note = "Australian and New Zealand Marketing Academy Conference (ANZMAC 2016) : Marketing in a Post-Disciplinary Era, ANZMAC 2016 ; Conference date: 05-12-2016 Through 07-12-2016",
url = "http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC{\%}20proceedings{\%}202016.pdf, http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era",

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Ilicic, J, Baxter, S & Kulczynski, A 2016, 'Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption' Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand, 5/12/16 - 7/12/16, .

Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. / Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia.

2016. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.

Research output: Contribution to conferenceAbstractOther

TY - CONF

T1 - Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption

AU - Ilicic, Jasmina

AU - Baxter, Stacey

AU - Kulczynski, Alicia

PY - 2016

Y1 - 2016

M3 - Abstract

ER -

Ilicic J, Baxter S, Kulczynski A. Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. 2016. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.