Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2016
EventAustralian and New Zealand Marketing Academy Conference 2016 - University of Canterbury, Christchurch, New Zealand
Duration: 5 Dec 20167 Dec 2016
http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf
http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2016
Abbreviated titleANZMAC 2016
Country/TerritoryNew Zealand
CityChristchurch
Period5/12/167/12/16
Internet address

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