| Original language | English |
|---|---|
| Publication status | Published - 2016 |
| Event | Australian and New Zealand Marketing Academy Conference (ANZMAC 2016): Marketing in a Post-Disciplinary Era - University of Canterbury, Christchurch, New Zealand Duration: 5 Dec 2016 → 7 Dec 2016 http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (ANZMAC 2016) |
|---|---|
| Abbreviated title | ANZMAC 2016 |
| Country | New Zealand |
| City | Christchurch |
| Period | 5/12/16 → 7/12/16 |
| Other | This premier conference brings together both top and emerging academics from our region and across the globe. ANZMAC is a platform that creates a wonderful sense of belonging year after year and nurtures a collegial and scholarly atmosphere. |
| Internet address |
Cite this
Ilicic, J., Baxter, S., & Kulczynski, A. (2016). Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.
@conference{7d4ba2c2351043d9bf2b81a4de1f8299,
title = "Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption",
author = "Jasmina Ilicic and Stacey Baxter and Alicia Kulczynski",
year = "2016",
language = "English",
note = "Australian and New Zealand Marketing Academy Conference (ANZMAC 2016) : Marketing in a Post-Disciplinary Era, ANZMAC 2016 ; Conference date: 05-12-2016 Through 07-12-2016",
url = "http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC{\%}20proceedings{\%}202016.pdf, http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era",
}
Ilicic, J, Baxter, S & Kulczynski, A 2016, 'Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption' Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand, 5/12/16 - 7/12/16, .
Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. / Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia.
2016. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.Research output: Contribution to conference › Abstract › Other
TY - CONF
T1 - Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption
AU - Ilicic, Jasmina
AU - Baxter, Stacey
AU - Kulczynski, Alicia
PY - 2016
Y1 - 2016
M3 - Abstract
ER -
Ilicic J, Baxter S, Kulczynski A. Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. 2016. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.