Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption

Jasmina Ilicic; Stacey Baxter; Alicia Kulczynski

Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Department of Marketing

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2016
Event	Australian and New Zealand Marketing Academy Conference (ANZMAC 2016): Marketing in a Post-Disciplinary Era - University of Canterbury, Christchurch, New Zealand Duration: 5 Dec 2016 → 7 Dec 2016 http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era

Conference

Conference	Australian and New Zealand Marketing Academy Conference (ANZMAC 2016)
Abbreviated title	ANZMAC 2016
Country	New Zealand
City	Christchurch
Period	5/12/16 → 7/12/16
Other	This premier conference brings together both top and emerging academics from our region and across the globe. ANZMAC is a platform that creates a wonderful sense of belonging year after year and nurtures a collegial and scholarly atmosphere.
Internet address	http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era

Cite this

@conference{7d4ba2c2351043d9bf2b81a4de1f8299,

title = "Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption",

author = "Jasmina Ilicic and Stacey Baxter and Alicia Kulczynski",

year = "2016",

language = "English",

note = "Australian and New Zealand Marketing Academy Conference (ANZMAC 2016) : Marketing in a Post-Disciplinary Era, ANZMAC 2016 ; Conference date: 05-12-2016 Through 07-12-2016",

url = "http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf, http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era",

}