| Original language | English |
|---|---|
| Publication status | Published - 2016 |
| Event | Australian and New Zealand Marketing Academy Conference (ANZMAC 2016): Marketing in a Post-Disciplinary Era - University of Canterbury, Christchurch, New Zealand Duration: 5 Dec 2016 → 7 Dec 2016 http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (ANZMAC 2016) |
|---|---|
| Abbreviated title | ANZMAC 2016 |
| Country | New Zealand |
| City | Christchurch |
| Period | 5/12/16 → 7/12/16 |
| Other | This premier conference brings together both top and emerging academics from our region and across the globe. ANZMAC is a platform that creates a wonderful sense of belonging year after year and nurtures a collegial and scholarly atmosphere. |
| Internet address |
Cite this
Ilicic, J., Baxter, S., & Kulczynski, A. (2016). Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.