Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to conferenceAbstract

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2016)
Abbreviated titleANZMAC 2016
CountryNew Zealand
CityChristchurch
Period5/12/167/12/16
OtherThis premier conference brings together both top and emerging academics from our region and across the globe. ANZMAC is a platform that creates a wonderful sense of belonging year after year and nurtures a collegial and scholarly atmosphere.
Internet address

Cite this

Ilicic, J., Baxter, S., & Kulczynski, A. (2016). Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), Christchurch, New Zealand.