Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to conferenceAbstract


ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2016)
Abbreviated titleANZMAC 2016
CountryNew Zealand
OtherThis premier conference brings together both top and emerging academics from our region and across the globe. ANZMAC is a platform that creates a wonderful sense of belonging year after year and nurtures a collegial and scholarly atmosphere.
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