Brand senescence: An outline of a developmental theory

Michael Thomas Ewing, Colin Peter Jevons, Elias Lafi Khalil

Research output: Contribution to conference › Other

Original language	English
Pages	i - 9
Number of pages	10
Publication status	Published - 2007
Event	Thought Leaders International Conference on Brand Management - Birmingham UK, Birmingham UK Duration: 24 Apr 2007 → 25 Apr 2007

Conference	Thought Leaders International Conference on Brand Management
City	Birmingham UK
Period	24/04/07 → 25/04/07

Cite this

@conference{923757acaa1e435cb8c72d60b23a4789,

title = "Brand senescence: An outline of a developmental theory",

author = "Ewing, {Michael Thomas} and Jevons, {Colin Peter} and Khalil, {Elias Lafi}",

year = "2007",

language = "English",

pages = "i -- 9",

note = "Thought Leaders International Conference on Brand Management ; Conference date: 24-04-2007 Through 25-04-2007",

}