Brand senescence: An outline of a developmental theory

Michael Thomas Ewing, Colin Peter Jevons, Elias Lafi Khalil

Research output: Contribution to conferenceOtherOther

Conference

ConferenceThought Leaders International Conference on Brand Management
CityBirmingham UK
Period24/04/0725/04/07

Cite this

Ewing, M. T., Jevons, C. P., & Khalil, E. L. (2007). Brand senescence: An outline of a developmental theory. i - 9. Thought Leaders International Conference on Brand Management, Birmingham UK, .
Ewing, Michael Thomas ; Jevons, Colin Peter ; Khalil, Elias Lafi. / Brand senescence: An outline of a developmental theory. Thought Leaders International Conference on Brand Management, Birmingham UK, .10 p.
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title = "Brand senescence: An outline of a developmental theory",
author = "Ewing, {Michael Thomas} and Jevons, {Colin Peter} and Khalil, {Elias Lafi}",
year = "2007",
language = "English",
pages = "i -- 9",
note = "Thought Leaders International Conference on Brand Management ; Conference date: 24-04-2007 Through 25-04-2007",

}

Ewing, MT, Jevons, CP & Khalil, EL 2007, 'Brand senescence: An outline of a developmental theory' Thought Leaders International Conference on Brand Management, Birmingham UK, 24/04/07 - 25/04/07, pp. i - 9.

Brand senescence: An outline of a developmental theory. / Ewing, Michael Thomas; Jevons, Colin Peter; Khalil, Elias Lafi.

2007. i - 9 Thought Leaders International Conference on Brand Management, Birmingham UK, .

Research output: Contribution to conferenceOtherOther

TY - CONF

T1 - Brand senescence: An outline of a developmental theory

AU - Ewing,Michael Thomas

AU - Jevons,Colin Peter

AU - Khalil,Elias Lafi

PY - 2007

Y1 - 2007

M3 - Other

SP - i - 9

ER -

Ewing MT, Jevons CP, Khalil EL. Brand senescence: An outline of a developmental theory. 2007. Thought Leaders International Conference on Brand Management, Birmingham UK, .