Brand relationship interaction matrix

Colin Peter Jevons, Mark T Gabbott, Leslie de Chernatony

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationNew Age Branding - Concepts and Cases Vol 1
EditorsNaveen Das
Place of PublicationHyderabad India
PublisherICFAI Press
Pages62 - 76
Number of pages15
ISBN (Print)8178811375
Publication statusPublished - 2003

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