| Original language | English |
|---|---|
| Title of host publication | New Age Branding - Concepts and Cases Vol 1 |
| Editors | Naveen Das |
| Place of Publication | Hyderabad India |
| Publisher | ICFAI Press |
| Pages | 62 - 76 |
| Number of pages | 15 |
| ISBN (Print) | 8178811375 |
| Publication status | Published - 2003 |
Brand relationship interaction matrix
Colin Peter Jevons, Mark T Gabbott, Leslie de Chernatony
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review