Brand recovery in the context of sacred consumption: an institutional perspective

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Pages	CO3-54-CO3-55
Number of pages	2
Publication status	Published - 2019
Event	American Marketing Association Summer Academic Conference 2019 - Chicago, United States of America Duration: 9 Aug 2019 → 11 Aug 2019

Conference	American Marketing Association Summer Academic Conference 2019
Country/Territory	United States of America
City	Chicago
Period	9/08/19 → 11/08/19

Cite this

@conference{1a5e9b48a7c04511afc0c722871c5221,

title = "Brand recovery in the context of sacred consumption: an institutional perspective",

author = "Simran Kaur and Ahmed, \{Pervaiz Khalid\} and Chong, \{Yit Sean\} and Yunus Ali",

year = "2019",

language = "English",

pages = "CO3--54--CO3--55",

note = "American Marketing Association Summer Academic Conference 2019 ; Conference date: 09-08-2019 Through 11-08-2019",

}