Brand personality dimensions and traits in Malaysia

Mozard Mohtar, Azni Taha, Dilip Mutum, Ezlika Ghazali

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Annual Conference 2013
Pages	1-10
Number of pages	10
Publication status	Published - 2013
Externally published	Yes
Event	Academy of Marketing Conference 2013 - Royal Welsh College of Music and Drama , Cardiff, Wales, United Kingdom Duration: 8 Jul 2013 → 11 Jul 2013 Conference number: 46th

Conference	Academy of Marketing Conference 2013
Abbreviated title	AM 2013
Country/Territory	United Kingdom
City	Cardiff, Wales
Period	8/07/13 → 11/07/13

Cite this

@inproceedings{631d0b0043cd445fbe184865261332c7,

title = "Brand personality dimensions and traits in Malaysia",

author = "Mozard Mohtar and Azni Taha and Dilip Mutum and Ezlika Ghazali",

year = "2013",

language = "English",

pages = "1--10",

booktitle = "Proceedings of the Academy of Marketing Annual Conference 2013",

note = "Academy of Marketing Conference 2013, AM 2013 ; Conference date: 08-07-2013 Through 11-07-2013",

}

TY - GEN

T1 - Brand personality dimensions and traits in Malaysia

AU - Mohtar, Mozard

AU - Taha, Azni

AU - Mutum, Dilip

AU - Ghazali, Ezlika

N1 - Conference code: 46th

PY - 2013

Y1 - 2013

M3 - Conference Paper

SP - 1

EP - 10

BT - Proceedings of the Academy of Marketing Annual Conference 2013

T2 - Academy of Marketing Conference 2013

Y2 - 8 July 2013 through 11 July 2013

ER -