Brand orientation: Conceptualisation, operationalisation and explanatory power

Kerrie Bridson, Felix T Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy conference
EditorsRobin N Shaw, Stewart Adam, Heath McDonald
Place of PublicationMelbourne Vic Australia
PublisherDeakin University
Pages2151 - 2158
Number of pages8
ISBN (Print)0-7300-2562-4
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference 2002 - Hotel Sofitel Melbourne, Melbourne, Australia
Duration: 2 Dec 20024 Dec 2002
Conference number: 7th
http://anzmac.org/conference_archive/2002/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2002
Abbreviated titleANZMAC 2002
Country/TerritoryAustralia
CityMelbourne
Period2/12/024/12/02
Internet address

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