Brand name and private label price setting by a monopoly store

Jeffrey M Perloff, Jeffrey T LaFrance, Hayley Chouinard

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Abstract

A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.
Original languageEnglish
Pages (from-to)508 - 511
Number of pages4
JournalEconomics Letters
Volume116
Issue number3
DOIs
Publication statusPublished - 2012

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