Brand management practices in China: Longitudinal evidence and links to organizational performance

Michael Thomas Ewing, Julie Napoli, Lydia Elisabeth Windisch, Wu Jianwei

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 9
Number of pages9
Publication statusPublished - 2008
Eventconference; - Birmingham UK
Duration: 15 Apr 200816 Apr 2008

Conference

Conferenceconference;
Period15/04/0816/04/08

Cite this