Brand management practices in China: Longitudinal evidence and links to organizational performance

Michael Thomas Ewing, Julie Napoli, Lydia Elisabeth Windisch, Wu Jianwei

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 9
Number of pages9
Publication statusPublished - 2008
Eventconference; - Birmingham UK
Duration: 15 Apr 200816 Apr 2008

Conference

Conferenceconference;
Period15/04/0816/04/08

Cite this

Ewing, M. T., Napoli, J., Windisch, L. E., & Jianwei, W. (2008). Brand management practices in China: Longitudinal evidence and links to organizational performance. 1 - 9. conference;, .
Ewing, Michael Thomas ; Napoli, Julie ; Windisch, Lydia Elisabeth ; Jianwei, Wu. / Brand management practices in China: Longitudinal evidence and links to organizational performance. conference;, .9 p.
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title = "Brand management practices in China: Longitudinal evidence and links to organizational performance",
author = "Ewing, {Michael Thomas} and Julie Napoli and Windisch, {Lydia Elisabeth} and Wu Jianwei",
year = "2008",
language = "English",
pages = "1 -- 9",
note = "conference; ; Conference date: 15-04-2008 Through 16-04-2008",

}

Ewing, MT, Napoli, J, Windisch, LE & Jianwei, W 2008, 'Brand management practices in China: Longitudinal evidence and links to organizational performance' conference;, 15/04/08 - 16/04/08, pp. 1 - 9.

Brand management practices in China: Longitudinal evidence and links to organizational performance. / Ewing, Michael Thomas; Napoli, Julie; Windisch, Lydia Elisabeth; Jianwei, Wu.

2008. 1 - 9 conference;, .

Research output: Contribution to conferenceOther

TY - CONF

T1 - Brand management practices in China: Longitudinal evidence and links to organizational performance

AU - Ewing, Michael Thomas

AU - Napoli, Julie

AU - Windisch, Lydia Elisabeth

AU - Jianwei, Wu

PY - 2008

Y1 - 2008

M3 - Other

SP - 1

EP - 9

ER -

Ewing MT, Napoli J, Windisch LE, Jianwei W. Brand management practices in China: Longitudinal evidence and links to organizational performance. 2008. conference;, .