Brand management in small to medium-sized enterprises

Pierre R Berthon, Michael Thomas Ewing, Julie Napoli

Research output: Contribution to journalArticleResearchpeer-review

132 Citations (Scopus)
Original languageEnglish
Pages (from-to)27 - 45
Number of pages19
JournalJournal of Small Business Management
Volume46
Issue number1
DOIs
Publication statusPublished - 2008

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