Brand management in small to medium-sized enterprises

Pierre R Berthon, Michael Thomas Ewing, Julie Napoli

Research output: Contribution to journal › Article › Research › peer-review

132 Citations (Scopus)

Original language	English
Pages (from-to)	27 - 45
Number of pages	19
Journal	Journal of Small Business Management
Volume	46
Issue number	1
DOIs	https://doi.org/10.1111/j.1540-627X.2007.00229.x
Publication status	Published - 2008

Access to Document

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