Brand management and the challenge of authenticity

Michael B Beverland

Research output: Contribution to journal › Article › Other

Original language	English
Pages (from-to)	460 - 461
Number of pages	2
Journal	Journal of Product & Brand Management
Volume	17
Issue number	7
Publication status	Published - 2005

Cite this

@article{9f84398e9c7a44049759068747542e48,

title = "Brand management and the challenge of authenticity",

author = "Beverland, {Michael B}",

year = "2005",

language = "English",

volume = "17",

pages = "460 -- 461",

journal = "Journal of Product & Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing Limited",

number = "7",

}