Brand loyalties: rethinking content within global corporate media

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@article{5ab372c5bfa542fc89d42a102fb049fa,

title = "Brand loyalties: rethinking content within global corporate media",

author = "Murray, {Simone Elizabeth}",

year = "2005",

doi = "10.1177/0163443705053973",

language = "English",

volume = "27",

pages = "415 -- 435",

journal = "Media, Culture and Society",

issn = "0163-4437",

publisher = "SAGE Publications Ltd",

number = "3",

}