Brand image perceptions across cultures: A study of symbolic and functional associations

Laura Salciuviene, Pervez Ghauri, Audra Irene Mockaitis, Claudio De Mattos

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

3 Citations (Scopus)
Original languageEnglish
Title of host publicationNew Challenges to International Marketing
EditorsRudolf R Sinkovics, Pervez N Ghauri
Place of PublicationBingley UK
PublisherEmerald Group Publishing Limited
Pages177 - 191
Number of pages15
ISBN (Print)9781848554689
DOIs
Publication statusPublished - 2009
Externally publishedYes

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