Brand image perceptions across cultures: A study of symbolic and functional associations

Laura Salciuviene, Pervez Ghauri, Audra Irene Mockaitis, Claudio De Mattos

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	New Challenges to International Marketing
Editors	Rudolf R Sinkovics, Pervez N Ghauri
Place of Publication	Bingley UK
Publisher	Emerald Group Publishing Limited
Pages	177 - 191
Number of pages	15
ISBN (Print)	9781848554689
DOIs	https://doi.org/10.1108/S1474-7979(2009)0000020010
Publication status	Published - 2009
Externally published	Yes

Access to Document

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title = "Brand image perceptions across cultures: A study of symbolic and functional associations",

author = "Laura Salciuviene and Pervez Ghauri and Mockaitis, {Audra Irene} and {De Mattos}, Claudio",

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language = "English",

isbn = "9781848554689",

pages = "177 -- 191",

editor = "Sinkovics, {Rudolf R} and Ghauri, {Pervez N}",

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Brand image perceptions across cultures: A study of symbolic and functional associations. / Salciuviene, Laura; Ghauri, Pervez; Mockaitis, Audra Irene et al.
New Challenges to International Marketing. ed. / Rudolf R Sinkovics; Pervez N Ghauri. Bingley UK: Emerald Group Publishing Limited, 2009. p. 177 - 191.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - Brand image perceptions across cultures: A study of symbolic and functional associations

AU - Salciuviene, Laura

AU - Ghauri, Pervez

AU - Mockaitis, Audra Irene

AU - De Mattos, Claudio

PY - 2009

Y1 - 2009

UR - http://dx.doi.org/10.1108/S1474-7979(2009)0000020010

U2 - 10.1108/S1474-7979(2009)0000020010

DO - 10.1108/S1474-7979(2009)0000020010

M3 - Chapter (Book)

SN - 9781848554689

SP - 177

EP - 191

BT - New Challenges to International Marketing

A2 - Sinkovics, Rudolf R

A2 - Ghauri, Pervez N

PB - Emerald Group Publishing Limited

CY - Bingley UK

ER -