Brand evolution and demise

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationPerspectives on Brand Management
EditorsMark D Uncles
Place of PublicationPrahran Vic Australia
PublisherTilde University Press
Pages200 - 210
Number of pages11
Edition1st
ISBN (Print)9780734610652
Publication statusPublished - 2011

Cite this

Jevons, C. (2011). Brand evolution and demise. In M. D. Uncles (Ed.), Perspectives on Brand Management (1st ed., pp. 200 - 210). Prahran Vic Australia: Tilde University Press.
Jevons, Colin. / Brand evolution and demise. Perspectives on Brand Management. editor / Mark D Uncles. 1st. ed. Prahran Vic Australia : Tilde University Press, 2011. pp. 200 - 210
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Jevons, C 2011, Brand evolution and demise. in MD Uncles (ed.), Perspectives on Brand Management. 1st edn, Tilde University Press, Prahran Vic Australia, pp. 200 - 210.

Brand evolution and demise. / Jevons, Colin.

Perspectives on Brand Management. ed. / Mark D Uncles. 1st. ed. Prahran Vic Australia : Tilde University Press, 2011. p. 200 - 210.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

T1 - Brand evolution and demise

AU - Jevons, Colin

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M3 - Chapter (Book)

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BT - Perspectives on Brand Management

A2 - Uncles, Mark D

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Jevons C. Brand evolution and demise. In Uncles MD, editor, Perspectives on Brand Management. 1st ed. Prahran Vic Australia: Tilde University Press. 2011. p. 200 - 210