| Original language | English |
|---|---|
| Title of host publication | Perspectives on Brand Management |
| Editors | Mark D Uncles |
| Place of Publication | Prahran Vic Australia |
| Publisher | Tilde University Press |
| Pages | 200 - 210 |
| Number of pages | 11 |
| Edition | 1st |
| ISBN (Print) | 9780734610652 |
| Publication status | Published - 2011 |
Brand evolution and demise
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review