Brand death: A developmental model of senescence

Michael Thomas Ewing, Colin Peter Jevons, Elias Lafi Khalil

Research output: Contribution to journalArticleResearchpeer-review

29 Citations (Scopus)
Original languageEnglish
Pages (from-to)332 - 338
Number of pages7
JournalJournal of Business Research
Volume62
Issue number3
DOIs
Publication statusPublished - 2009

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