Brand death: A developmental model of senescence

Michael Thomas Ewing, Colin Peter Jevons, Elias Lafi Khalil

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	332 - 338
Number of pages	7
Journal	Journal of Business Research
Volume	62
Issue number	3
DOIs	https://doi.org/10.1016/j.jbusres.2008.04.004
Publication status	Published - 2009

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title = "Brand death: A developmental model of senescence",

author = "Ewing, {Michael Thomas} and Jevons, {Colin Peter} and Khalil, {Elias Lafi}",

year = "2009",

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pages = "332 -- 338",

journal = "Journal of Business Research",

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T1 - Brand death: A developmental model of senescence

AU - Ewing, Michael Thomas

AU - Jevons, Colin Peter

AU - Khalil, Elias Lafi

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UR - http://dx.doi.org/10.1016/j.jbusres.2008.04.004

U2 - 10.1016/j.jbusres.2008.04.004

DO - 10.1016/j.jbusres.2008.04.004

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SN - 0148-2963

VL - 62

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JF - Journal of Business Research

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