Brand death: A developmental model of senescence

Michael Thomas Ewing, Colin Peter Jevons, Elias Lafi Khalil

Research output: Contribution to journalArticleResearchpeer-review

LanguageEnglish
Pages332 - 338
Number of pages7
JournalJournal of Business Research
Volume62
Issue number3
DOIs
Publication statusPublished - 2009

Cite this

@article{8889be13381f451385ab5485ca82a487,
title = "Brand death: A developmental model of senescence",
author = "Ewing, {Michael Thomas} and Jevons, {Colin Peter} and Khalil, {Elias Lafi}",
year = "2009",
doi = "10.1016/j.jbusres.2008.04.004",
language = "English",
volume = "62",
pages = "332 -- 338",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",
number = "3",

}

Brand death: A developmental model of senescence. / Ewing, Michael Thomas; Jevons, Colin Peter; Khalil, Elias Lafi.

In: Journal of Business Research, Vol. 62, No. 3, 2009, p. 332 - 338.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Brand death: A developmental model of senescence

AU - Ewing, Michael Thomas

AU - Jevons, Colin Peter

AU - Khalil, Elias Lafi

PY - 2009

Y1 - 2009

UR - http://dx.doi.org/10.1016/j.jbusres.2008.04.004

U2 - 10.1016/j.jbusres.2008.04.004

DO - 10.1016/j.jbusres.2008.04.004

M3 - Article

VL - 62

SP - 332

EP - 338

JO - Journal of Business Research

T2 - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 3

ER -