Brand community in search of theory: An endless spiral of ambiguity

Thomas Mark Gabbott, Colin Peter Jevons

Research output: Contribution to journal › Article › Research › peer-review

17 Citations (Scopus)

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@article{e73ea1c559054731ace7c5ee7933d9e2,

title = "Brand community in search of theory: An endless spiral of ambiguity",

author = "Gabbott, {Thomas Mark} and Jevons, {Colin Peter}",

year = "2009",

doi = "10.1177/1470593108100066",

language = "English",

volume = "9",

pages = "119 -- 122",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "1",

}