Brand community in search of theory: An endless spiral of ambiguity

Thomas Mark Gabbott, Colin Peter Jevons

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)
Original languageEnglish
Pages (from-to)119 - 122
Number of pages4
JournalMarketing Theory
Volume9
Issue number1
DOIs
Publication statusPublished - 2009

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