Brand citizenship behaviour in franchising

Munyaradzi Wellington Nyadzayo, Margaret Jekanyika Matanda

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Vic Australia
PublisherANZMAC
Pages1 - 10
Number of pages10
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

Nyadzayo, M. W., & Matanda, M. J. (2009). Brand citizenship behaviour in franchising. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 10). Melbourne Vic Australia: ANZMAC.
Nyadzayo, Munyaradzi Wellington ; Matanda, Margaret Jekanyika. / Brand citizenship behaviour in franchising. Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. pp. 1 - 10
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year = "2009",
language = "English",
isbn = "1863081585",
pages = "1 -- 10",
editor = "Dewi Tojib",
booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",
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Nyadzayo, MW & Matanda, MJ 2009, Brand citizenship behaviour in franchising. in D Tojib (ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne Vic Australia, pp. 1 - 10, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

Brand citizenship behaviour in franchising. / Nyadzayo, Munyaradzi Wellington; Matanda, Margaret Jekanyika.

Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. p. 1 - 10.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Brand citizenship behaviour in franchising

AU - Nyadzayo, Munyaradzi Wellington

AU - Matanda, Margaret Jekanyika

PY - 2009

Y1 - 2009

UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

EP - 10

BT - Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - ANZMAC

CY - Melbourne Vic Australia

ER -

Nyadzayo MW, Matanda MJ. Brand citizenship behaviour in franchising. In Tojib D, editor, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Vic Australia: ANZMAC. 2009. p. 1 - 10