Brand Association and Memory Decay Effects of Sponsorship: The Case of the Australian Formula One Grand Prix

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	539 - 556
Number of pages	18
Journal	Journal of Product & Brand Management
Publication status	Published - 1998

Cite this

@article{70eb8a2787874ec9ad869a3701410301,

title = "Brand Association and Memory Decay Effects of Sponsorship: The Case of the Australian Formula One Grand Prix",

author = "Quester, \{Pascale G\} and Farrelly, \{Francis J\}",

year = "1998",

language = "English",

pages = "539 -- 556",

journal = "Journal of Product \& Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing Limited",

}