Brand Association and Memory Decay Effects of Sponsorship: The Case of the Australian Formula One Grand Prix

Pascale G Quester, Francis J Farrelly

Research output: Contribution to journalArticleResearchpeer-review

65 Citations (Scopus)
Original languageEnglish
Pages (from-to)539 - 556
Number of pages18
JournalJournal of Product and Brand Management
Publication statusPublished - 1998

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