| Original language | English |
|---|---|
| Pages (from-to) | 539 - 556 |
| Number of pages | 18 |
| Journal | Journal of Product & Brand Management |
| Publication status | Published - 1998 |
Brand Association and Memory Decay Effects of Sponsorship: The Case of the Australian Formula One Grand Prix
Pascale G Quester, Francis J Farrelly
Research output: Contribution to journal › Article › Research › peer-review
80
Citations
(Scopus)