Brand and Country-of-Origin Effects on Services: An Exploratory Study

Lester W Johnson, Amal R Karunaratna, Pascale G Quester

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Australia and New Zealand Marketing Academy Conference Proceedings
Place of Publication	Dunedin NZ
Publisher	University of Otago
Pages	1102 - 1110
Number of pages	9
ISBN (Print)	1 877156 07 8
Publication status	Published - 1998
Event	Australian and New Zealand Academy of Management Conference 1998 - Adelaide, Australia Duration: 6 Dec 1998 → 9 Dec 1998 Conference number: 12th

Conference	Australian and New Zealand Academy of Management Conference 1998
Abbreviated title	ANZAM 1998
Country/Territory	Australia
City	Adelaide
Period	6/12/98 → 9/12/98

Cite this

@inproceedings{de7815a040534cd4a0786f4b6f74d995,

title = "Brand and Country-of-Origin Effects on Services: An Exploratory Study",

author = "Johnson, {Lester W} and Karunaratna, {Amal R} and Quester, {Pascale G}",

year = "1998",

language = "English",

isbn = "1 877156 07 8",

pages = "1102 -- 1110",

booktitle = "Australia and New Zealand Marketing Academy Conference Proceedings",

publisher = "University of Otago",

address = "New Zealand",

note = "Australian and New Zealand Academy of Management Conference 1998, ANZAM 1998 ; Conference date: 06-12-1998 Through 09-12-1998",

}

TY - GEN

T1 - Brand and Country-of-Origin Effects on Services: An Exploratory Study

AU - Johnson, Lester W

AU - Karunaratna, Amal R

AU - Quester, Pascale G

N1 - Conference code: 12th

PY - 1998

Y1 - 1998

M3 - Conference Paper

SN - 1 877156 07 8

SP - 1102

EP - 1110

BT - Australia and New Zealand Marketing Academy Conference Proceedings

PB - University of Otago

CY - Dunedin NZ

T2 - Australian and New Zealand Academy of Management Conference 1998

Y2 - 6 December 1998 through 9 December 1998

ER -