Brand and Country-of-Origin Effects on Services: An Exploratory Study

Lester W Johnson, Amal R Karunaratna, Pascale G Quester

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationAustralia and New Zealand Marketing Academy Conference Proceedings
    Place of PublicationDunedin NZ
    PublisherUniversity of Otago
    Pages1102 - 1110
    Number of pages9
    ISBN (Print)1 877156 07 8
    Publication statusPublished - 1998
    EventAustralian and New Zealand Academy of Management Conference 1998 - Adelaide, Australia
    Duration: 6 Dec 19989 Dec 1998
    Conference number: 12th

    Conference

    ConferenceAustralian and New Zealand Academy of Management Conference 1998
    Abbreviated titleANZAM 1998
    CountryAustralia
    CityAdelaide
    Period6/12/989/12/98

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