Blurring the boundaries: GenAi’s role in shaping consumer identity

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Pages	30
Number of pages	1
Publication status	Published - 2025
Event	Global Marketing Conference 2025 - Grand Hyatt Hong Kong, Hong Kong, Hong Kong Duration: 24 Jul 2025 → 27 Jul 2025 https://2025gmc.imweb.me/ (Conference website) https://db.koreascholar.com/Journal/Volume/910?vid=30442 (Conference proceedings)

Conference	Global Marketing Conference 2025
Country/Territory	Hong Kong
City	Hong Kong
Period	24/07/25 → 27/07/25
Internet address	https://2025gmc.imweb.me/ (Conference website) https://db.koreascholar.com/Journal/Volume/910?vid=30442 (Conference proceedings)

Keywords

@conference{9a9f9ccacbd34999b332c229197ea0e0,

title = "Blurring the boundaries: GenAi{\textquoteright}s role in shaping consumer identity",

keywords = "GenAI, Identity, Culture",

author = "Ankita Misra and Dinh, \{Duc Tam\}",

year = "2025",

language = "English",

pages = "30",

note = "Global Marketing Conference 2025 ; Conference date: 24-07-2025 Through 27-07-2025",

url = "https://2025gmc.imweb.me/, https://db.koreascholar.com/Journal/Volume/910?vid=30442",

}