TY - JOUR
T1 - Biopolitical platforms
T2 - the perverse virtues of digital labour
AU - Gregory, Karen
AU - Sadowski, Jathan
PY - 2021/4/19
Y1 - 2021/4/19
N2 - By mediating everyday activities, social interactions, and economic transactions, digital platforms play an increasingly dominant role in contemporary capitalism. These platforms have excelled at extracting value from assets and labour that have been deemed un(der)productive. While the burgeoning literature on platform capitalism and digital labour has focused on these systems of value extraction, there has been much less attention on how platforms have also undertaken a project of subject formation and thereby capital development. By theorising empirical research with people who work as food delivery workers for Deliveroo, we show how platforms, specifically those that provide services in urban places, encourage, even require, workers to develop a form of human capital based on three perverse virtues that make them more productive, more desirable workers: flexibility, vitality, and legibility. We then analyse the operations and implications of biopolitical platforms—by which we mean platforms that create and administer a biopolitical governance regime in order to cultivate and accumulate capital, both human and data.
AB - By mediating everyday activities, social interactions, and economic transactions, digital platforms play an increasingly dominant role in contemporary capitalism. These platforms have excelled at extracting value from assets and labour that have been deemed un(der)productive. While the burgeoning literature on platform capitalism and digital labour has focused on these systems of value extraction, there has been much less attention on how platforms have also undertaken a project of subject formation and thereby capital development. By theorising empirical research with people who work as food delivery workers for Deliveroo, we show how platforms, specifically those that provide services in urban places, encourage, even require, workers to develop a form of human capital based on three perverse virtues that make them more productive, more desirable workers: flexibility, vitality, and legibility. We then analyse the operations and implications of biopolitical platforms—by which we mean platforms that create and administer a biopolitical governance regime in order to cultivate and accumulate capital, both human and data.
KW - biopolitics
KW - deliveroo
KW - digital labour
KW - Digital platforms
KW - human capital
UR - http://www.scopus.com/inward/record.url?scp=85104761226&partnerID=8YFLogxK
U2 - 10.1080/17530350.2021.1901766
DO - 10.1080/17530350.2021.1901766
M3 - Article
AN - SCOPUS:85104761226
SN - 1753-0350
VL - 14
SP - 662
EP - 674
JO - Journal of Cultural Economy
JF - Journal of Cultural Economy
IS - 6
ER -