Big data analytics in Australian pharmaceutical supply chain

Maryam Ziaee, Himanshu Kumar Shee, Amrik Sohal

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Abstract

Purpose: Drawing on information processing view (IPV) theory, the objective of this study is to explore big data analytics (BDA) in pharmaceutical supply chain (PSC) for better business intelligence. Supply chain operations reference (SCOR) model is used to identify and discuss the likely benefits of BDA adoption in five processes: plan, source, make, deliver and return. Design/methodology/approach: Semi-structured interviews with managers in a triad comprising pharmaceutical manufacturers, wholesalers/distributors and public hospital pharmacies were undertaken. NVivo software was used for thematic data analysis. Findings: The findings revealed that BDA capability would be more practical and helpful in planning, delivery and return processes within PSC. Sourcing and making processes are perceived to be less beneficial. Practical implications: The study informs managers about the strategic role of BDA capabilities in SCOR processes for improved business intelligence. Originality/value: Adoption of BDA in SCOR processes within PSC is a step towards resolving the challenges of drug shortages, counterfeiting and inventory optimisation through timely decision. Despite its innumerable benefits of BDA, Australian PSC is far behind in BDA investment. The study advances the IPV theory by illustrating and strengthening the fact that data sharing and analytics can generate real-time business intelligence helping in better health care support through BDA-enabled PSC.

Original languageEnglish
Pages (from-to)1310-1335
Number of pages26
JournalIndustrial Management & Data Systems
Volume123
Issue number5
DOIs
Publication statusPublished - Apr 2023

Keywords

  • Australia
  • Big data analytics
  • Pharmaceutical supply chain
  • Qualitative
  • SCOR model

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