Beyond disconfirmation: the role of generosity and surprise

Research output: Contribution to journal › Article › Research › peer-review

32 Citations (Scopus)

Original language	English
Pages (from-to)	369 - 383
Number of pages	15
Journal	International Marketing Review
Volume	22
Issue number	3
DOIs	https://doi.org/10.1108/02651330510602259
Publication status	Published - 2005

Access to Document

@article{62395470a5174d78a09c8fd3537be58e,

title = "Beyond disconfirmation: the role of generosity and surprise",

author = "Imrie, \{Brian Charles\}",

year = "2005",

doi = "10.1108/02651330510602259",

language = "English",

volume = "22",

pages = "369 -- 383",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Limited",

number = "3",

}