Beyond disconfirmation: the role of generosity and surprise

Brian Charles Imrie

Research output: Contribution to journalArticleResearchpeer-review

24 Citations (Scopus)
Original languageEnglish
Pages (from-to)369 - 383
Number of pages15
JournalInternational Marketing Review
Volume22
Issue number3
DOIs
Publication statusPublished - 2005

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