Being true to oneself: investigating celebrity brand authenticity

Jasmina Ilicic, Cynthia Webster

Research output: Contribution to journalArticleResearchpeer-review

21 Citations (Scopus)
Original languageEnglish
Pages (from-to)410-420
Number of pages11
JournalPsychology and Marketing
Volume33
Issue number6
DOIs
Publication statusPublished - 2016

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