Original language | English |
---|---|
Pages (from-to) | 410-420 |
Number of pages | 11 |
Journal | Psychology and Marketing |
Volume | 33 |
Issue number | 6 |
DOIs | |
Publication status | Published - 2016 |
Being true to oneself: investigating celebrity brand authenticity
Jasmina Ilicic, Cynthia Webster
Research output: Contribution to journal › Article › Research › peer-review
93
Citations
(Scopus)