Being true to oneself: investigating celebrity brand authenticity

Jasmina Ilicic, Cynthia Webster

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)
Original languageEnglish
Pages (from-to)410-420
Number of pages11
JournalPsychology and Marketing
Volume33
Issue number6
DOIs
Publication statusPublished - 2016

Cite this

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title = "Being true to oneself: investigating celebrity brand authenticity",
author = "Jasmina Ilicic and Cynthia Webster",
year = "2016",
doi = "10.1002/mar.20887",
language = "English",
volume = "33",
pages = "410--420",
journal = "Psychology and Marketing",
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publisher = "Wiley-Blackwell",
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Being true to oneself: investigating celebrity brand authenticity. / Ilicic, Jasmina; Webster, Cynthia.

In: Psychology and Marketing, Vol. 33, No. 6, 2016, p. 410-420.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Being true to oneself: investigating celebrity brand authenticity

AU - Ilicic, Jasmina

AU - Webster, Cynthia

PY - 2016

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JF - Psychology and Marketing

SN - 0742-6046

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ER -