Behavioral frontiers in choice modeling

Wiktor Adamowicz, David Bunch, Trudy Ann Cameron, Benedict G.C. Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas Steenburgh, Joffre Swait

Research output: Contribution to journalArticleResearchpeer-review

34 Citations (Scopus)


We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice models might be improved to better capture the diversity of processes that are postulated to explain how consumers make choices. Some specific challenges include how to capture and parsimoniously describe heterogeneous mixes of heuristic choice rules, methods for building realistic models of choice, and nontraditional methods for estimating models. An agenda for important future work in these areas is also proposed.

Original languageEnglish
Pages (from-to)215-228
Number of pages14
JournalMarketing Letters
Issue number3-4
Publication statusPublished - 1 Dec 2008
Externally publishedYes


  • Behavioral theory
  • Choice models
  • Choice processes

Cite this

Adamowicz, W., Bunch, D., Cameron, T. A., Dellaert, B. G. C., Hanneman, M., Keane, M., Louviere, J., Meyer, R., Steenburgh, T., & Swait, J. (2008). Behavioral frontiers in choice modeling. Marketing Letters, 19(3-4), 215-228.