Becoming a fanatic: An exploration into the development of extraordinary devotion to a consumptive object

Emily Chung, Michael B Beverland, Francis John Damien Farrelly, Pascale G Quester

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationReputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings
EditorsMaree Thyne, Kenneth R Deans, Juergen Gnoth
Place of PublicationDunedin New Zealand
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages2084 - 2092
Number of pages9
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy Conference 2007 - University of Otago, Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007
Conference number: 12th


ConferenceAustralian and New Zealand Marketing Academy Conference 2007
Abbreviated titleANZMAC 2007
Country/TerritoryNew Zealand
OtherTheme: 3Rs - Reputation, Responsibility & Relevance 
Internet address

Cite this