Bad ideas in creative design space exploration

Ricardo Sosa, Andre Chaszar

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This paper re-examines the nature and role of design ideas beyond criteria of quality are commonly used to evaluate the output of experimental design tasks, to guide the search processes of computational generative systems. The key principle addressed here is that focusing on high-quality ideas is insufficient if we aim to understand and support design processes. Four dimensions of ideas beyond quality are discussed, showing specific advantages which their consideration affords to supporting design space exploration. We illustrate this principle using a design-and-build task. The paper concludes with a discussion of the implications for the assessment of creativity and guidelines for the development of computational systems.

Original languageEnglish
Title of host publication4th ICDC International Conference on Design Creativity
Place of PublicationBristol, UK
PublisherThe Design Society
Pages1 - 8
Number of pages8
ISBN (Electronic)9781904670827
Publication statusPublished - 2016
Externally publishedYes
EventInternational Conference on Design Creativity 2016 - Georgia Tech Global Learning Center, Atlanta, United States of America
Duration: 2 Nov 20164 Nov 2016
Conference number: 4th


ConferenceInternational Conference on Design Creativity 2016
Abbreviated titleICDC 2016
CountryUnited States of America


  • Design evaluation
  • Design space exploration
  • Ideation

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