Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products

Nelson Oly Ndubisi, Tung Moi Chew

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{016b9f1689cd4553b175b464583870bd,

title = "Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products",

author = "Ndubisi, {Nelson Oly} and Chew, {Tung Moi}",

year = "2006",

language = "English",

volume = "29",

pages = "28 -- 50",

journal = "Management Research News",

issn = "0140-9174",

publisher = "Emerald Group Publishing Limited",

number = "1/2",

}