Auxiliary theories as translation mechanisms for measurement model specification

Laszlo Sajtos, Bertalan Magyar

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)


The translation of concepts into constructs and measurable indicators is rarely a straightforward exercise in any research context. However, while other social sciences, like sociology, consider a range of measurement models, marketing studies tend to focus on a dichotomous choice between reflective and formative measurement models only. Although, measurement scholars offer a diverse and often conflicting set of decision factors, these criteria usually further reinforce the choice between only the two measurement models. This ritualistic behavior calls for a change and thus, by drawing on the concept of auxiliary theory, this study represents measurement model specification as a translation process, in contrast to the previously proposed "decision criteria" approach. The newly developed framework aims to promote a more imaginative approach to measurement model selection combined with the need for a more explicit articulation and documentation of this translation process in academic articles.

Original languageEnglish
Pages (from-to)3186-3191
Number of pages6
JournalJournal of Business Research
Issue number8
Publication statusPublished - Aug 2016
Externally publishedYes


  • Auxiliary theory
  • Causality
  • Measurement model specification
  • Pseudo-isolation
  • Translation process

Cite this