Autoroll: scripting the emergence of classroom facial recognition technology

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4 Citations (Scopus)


This paper considers how facial recognition technology is coming to find a place in contemporary schooling. Drawing on the ‘script analysis’ approach from the field of Science and Technology Studies, the paper examines the development of a facial recognition-based classroom recognition system by an Australian start-up company–‘AutoRoll’. Drawing on a range of primary and secondary data, the paper details the ongoing negotiations and mechanisms of adjustment between start-up founders, developers, marketers, policy and education actors as this socio-technical object progresses through successive phases of scripting, deinscripting and rescripting. These accounts illustrate how an initially contested technology enters a local educational system and begins to be sold to schools. In particular, the paper considers the ways in which a spirit of tech industry ‘solutionism’ is used to manufacture trust and legitimacy in the face of the disjointed governance and limited oversight of ed-tech by government and other public agencies.

Original languageEnglish
Pages (from-to)166-179
Number of pages14
JournalLearning, Media and Technology
Issue number1
Publication statusPublished - 2023


  • biometrics
  • Facial recognition
  • schools
  • sociotechnical
  • start-up
  • surveillance

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