Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance

Michael John Healy, Michael Bryan Beverland, Harmen Oppewal

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne, Australia
PublisherANZMAC
Pages1 - 7
Number of pages7
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

Healy, M. J., Beverland, M. B., & Oppewal, H. (2009). Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance. In D. Tojib (Ed.), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 7). Melbourne, Australia: ANZMAC.
Healy, Michael John ; Beverland, Michael Bryan ; Oppewal, Harmen. / Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne, Australia : ANZMAC, 2009. pp. 1 - 7
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year = "2009",
language = "English",
isbn = "1863081585",
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booktitle = "Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",
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Healy, MJ, Beverland, MB & Oppewal, H 2009, Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance. in D Tojib (ed.), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne, Australia, pp. 1 - 7, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance. / Healy, Michael John; Beverland, Michael Bryan; Oppewal, Harmen.

Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne, Australia : ANZMAC, 2009. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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T1 - Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance

AU - Healy, Michael John

AU - Beverland, Michael Bryan

AU - Oppewal, Harmen

PY - 2009

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UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

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BT - Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

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Healy MJ, Beverland MB, Oppewal H. Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance. In Tojib D, editor, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne, Australia: ANZMAC. 2009. p. 1 - 7