Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance

Michael John Healy, Michael Bryan Beverland, Harmen Oppewal

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne, Australia
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages1 - 7
Number of pages7
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference 2009 - Melbourne, Australia
Duration: 30 Nov 20092 Dec 2009
Conference number: 14th
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2009
Abbreviated titleANZMAC 2009
Country/TerritoryAustralia
CityMelbourne
Period30/11/092/12/09
Internet address

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