This paper used an event study approach to examine the impact of dividend reinvestment plans on shareholders’ returns in the pre- and post-imputation environments. The daily share return behaviour indicated that the announcement to introduce a dividend reinvestment plan (DRP) was received indifferently by the market before 1 July 1988, but was valued positively after superannuation funds were able to benefit from the imputation credits. Moreover, the simple market-adjusted returns model and the market model had similar power in detecting abnormal returns in an Australian context.
- ANNOUNCEMENT EFFECTS
- DIVIDEND REINVESTMENT PLAN