Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study

Ian Walker, Val Clulow, Neale Cotton

Research output: Contribution to conference › Abstract

Original languageEnglish
Pages290 - 290
Number of pages1
Publication statusPublished - 1997
EventAMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia
Duration: 24 Jun 1997 → 27 Jun 1997
Conference number: 8th

Conference

ConferenceAMS World Marketing Congress 1997
Abbreviated titleAMS WMC 1997
CountryMalaysia
CityKuala Lumpur
Period24/06/97 → 27/06/97

Cite this

Walker, I., Clulow, V., & Cotton, N. (1997). Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study. 290 - 290. Abstract from AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia.
Walker, Ian ; Clulow, Val ; Cotton, Neale. / Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study. Abstract from AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia.1 p.
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title = "Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study",
author = "Ian Walker and Val Clulow and Neale Cotton",
year = "1997",
language = "English",
pages = "290 -- 290",
note = "AMS World Marketing Congress 1997, AMS WMC 1997 ; Conference date: 24-06-1997 Through 27-06-1997",

}

Walker, I, Clulow, V & Cotton, N 1997, 'Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study' AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia, 24/06/97 - 27/06/97, pp. 290 - 290.

Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study. / Walker, Ian; Clulow, Val; Cotton, Neale.

1997. 290 - 290 Abstract from AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia.

Research output: Contribution to conference › Abstract

TY - CONF

T1 - Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study

AU - Walker, Ian

AU - Clulow, Val

AU - Cotton, Neale

PY - 1997

Y1 - 1997

M3 - Abstract

SP - 290

EP - 290

ER -

Walker I, Clulow V, Cotton N. Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study. 1997. Abstract from AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia.