Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study

Ian Walker, Val Clulow, Neale Cotton

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages290 - 290
Number of pages1
Publication statusPublished - 1997
EventAMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia
Duration: 24 Jun 199727 Jun 1997
Conference number: 8th


ConferenceAMS World Marketing Congress 1997
Abbreviated titleAMS WMC 1997
CityKuala Lumpur

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