Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study

Ian Walker, Val Clulow, Neale Cotton

Research output: Contribution to conference › Abstract

Original language	English
Pages	290 - 290
Number of pages	1
Publication status	Published - 1997
Event	AMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia Duration: 24 Jun 1997 → 27 Jun 1997 Conference number: 8th

Conference	AMS World Marketing Congress 1997
Abbreviated title	AMS WMC 1997
Country/Territory	Malaysia
City	Kuala Lumpur
Period	24/06/97 → 27/06/97

Cite this

@conference{5cff7d89554d48caaeb45531ec8415be,

title = "Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study",

author = "Ian Walker and Val Clulow and Neale Cotton",

year = "1997",

language = "English",

pages = "290 -- 290",

note = "AMS World Marketing Congress 1997, AMS WMC 1997 ; Conference date: 24-06-1997 Through 27-06-1997",

}