Australian consumers' views of fruit and vegetable policy options

Anthony Worsley, Lisa Thomson, Wei Chun Wang

Research output: Contribution to journalReview ArticleResearchpeer-review

12 Citations (Scopus)


An Internet survey was conducted among 511 respondents in Victoria, Australia, to ascertain their support for possible government fruit and vegetable promotion policies. The findings suggest that there is a strong and widespread support for policies which encourage country of origin labelling, local and increased production, subsidies, bans and taxes, and communication campaigns. The respondents' Universalism values (e.g. valuing nature, harmony and beauty) were more pervasive predictors of their opinions than their demographic characteristics. The findings suggest that many Australians hold different views to the prevailing neoliberal views of the political establishment.

Original languageEnglish
Pages (from-to)397-407
Number of pages11
JournalHealth Promotion International
Issue number4
Publication statusPublished - Dec 2011
Externally publishedYes


  • Australia
  • consumer culture
  • food policy
  • prevalence
  • values

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