| Original language | English |
|---|---|
| Place of Publication | Melbourne Vic Australia |
| Publisher | Monash University Publishing |
| Number of pages | 75 |
| Volume | 7 |
| ISBN (Print) | 1320-1646 |
| Publication status | Published - 1999 |
Australasian Marketing Journal
Frank Alpert
Research output: Book/Report › Edited Book › Other