Australasian Marketing Journal

Frank Alpert, Lester W Johnson

Research output: Book/ReportEdited BookOther

Original languageEnglish
Place of PublicationCaulfield East Vic Australia
PublisherMonash University
Number of pages103
Volume6
ISBN (Print)1320-1646
Publication statusPublished - 1998

Cite this

Alpert, F., & Johnson, L. W. (1998). Australasian Marketing Journal. Caulfield East Vic Australia: Monash University.
Alpert, Frank ; Johnson, Lester W. / Australasian Marketing Journal. Caulfield East Vic Australia : Monash University, 1998. 103 p.
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title = "Australasian Marketing Journal",
author = "Frank Alpert and Johnson, {Lester W}",
year = "1998",
language = "English",
isbn = "1320-1646",
volume = "6",
publisher = "Monash University",

}

Alpert, F & Johnson, LW 1998, Australasian Marketing Journal. vol. 6, Monash University, Caulfield East Vic Australia.

Australasian Marketing Journal. / Alpert, Frank; Johnson, Lester W.

Caulfield East Vic Australia : Monash University, 1998. 103 p.

Research output: Book/ReportEdited BookOther

TY - BOOK

T1 - Australasian Marketing Journal

AU - Alpert, Frank

AU - Johnson, Lester W

PY - 1998

Y1 - 1998

M3 - Edited Book

SN - 1320-1646

VL - 6

BT - Australasian Marketing Journal

PB - Monash University

CY - Caulfield East Vic Australia

ER -

Alpert F, Johnson LW. Australasian Marketing Journal. Caulfield East Vic Australia: Monash University, 1998. 103 p.