Augmented reality application to museum visitor experiences

Azizul Hassan, Haywantee Ramkissoon

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Abstract

This chapter draws attention to the use of innovative technologies in visitor management, specifically in managing visitor experiences. It aims to replicate cited examples of augmented reality (AR) application in museums in developed countries in the context of Bangladesh, an emerging tourist destination. Bangladesh has distinctive features encompassing history and culture, suggesting that AR can assist in the implementation and promotion of cultural tourism through activities in museums. The study's exploratory findings suggest that AR may be applied to museums such as the Bangladesh National Museum given adequate infrastructure.
Original languageEnglish
Title of host publicationVisitor Management in Tourism Destinations
EditorsJulia N. Albrecht
Place of PublicationOxfordshire UK
PublisherCABI
Chapter10
Pages17-127
Number of pages11
Edition1st
ISBN (Print)9781780647357
Publication statusPublished - 2017

Publication series

NameCABI Series in Tourism Management Research

Cite this

Hassan, A., & Ramkissoon, H. (2017). Augmented reality application to museum visitor experiences. In J. N. Albrecht (Ed.), Visitor Management in Tourism Destinations (1st ed., pp. 17-127). (CABI Series in Tourism Management Research). Oxfordshire UK: CABI.
Hassan, Azizul ; Ramkissoon, Haywantee. / Augmented reality application to museum visitor experiences. Visitor Management in Tourism Destinations. editor / Julia N. Albrecht. 1st. ed. Oxfordshire UK : CABI, 2017. pp. 17-127 (CABI Series in Tourism Management Research).
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Hassan, A & Ramkissoon, H 2017, Augmented reality application to museum visitor experiences. in JN Albrecht (ed.), Visitor Management in Tourism Destinations. 1st edn, CABI Series in Tourism Management Research, CABI, Oxfordshire UK, pp. 17-127.

Augmented reality application to museum visitor experiences. / Hassan, Azizul; Ramkissoon, Haywantee.

Visitor Management in Tourism Destinations. ed. / Julia N. Albrecht. 1st. ed. Oxfordshire UK : CABI, 2017. p. 17-127 (CABI Series in Tourism Management Research).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

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AB - This chapter draws attention to the use of innovative technologies in visitor management, specifically in managing visitor experiences. It aims to replicate cited examples of augmented reality (AR) application in museums in developed countries in the context of Bangladesh, an emerging tourist destination. Bangladesh has distinctive features encompassing history and culture, suggesting that AR can assist in the implementation and promotion of cultural tourism through activities in museums. The study's exploratory findings suggest that AR may be applied to museums such as the Bangladesh National Museum given adequate infrastructure.

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Hassan A, Ramkissoon H. Augmented reality application to museum visitor experiences. In Albrecht JN, editor, Visitor Management in Tourism Destinations. 1st ed. Oxfordshire UK: CABI. 2017. p. 17-127. (CABI Series in Tourism Management Research).