| Original language | English |
|---|---|
| Title of host publication | Marketing: Building business, shaping society |
| Editors | Kate Ui Ghallachoir |
| Place of Publication | Dublin Ireland |
| Publisher | Dublin Institute of Technology |
| Pages | 1 - 13 |
| Number of pages | 13 |
| Publication status | Published - 2005 |
| Event | Academy of Marketing Conference 2005 - Dublin, Ireland Duration: 5 Jul 2005 → 7 Jul 2005 Conference number: 38th |
Conference
| Conference | Academy of Marketing Conference 2005 |
|---|---|
| Abbreviated title | AM 2005 |
| Country/Territory | Ireland |
| City | Dublin |
| Period | 5/07/05 → 7/07/05 |