Attribute importance in a Triadic relationship

Peter Naude, John (Steve) Worthington

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing: Building business, shaping society
EditorsKate Ui Ghallachoir
Place of PublicationDublin Ireland
PublisherDublin Institute of Technology
Pages1 - 13
Number of pages13
Publication statusPublished - 2005
EventAcademy of Marketing Conference 2005: Marketing: Building business, shaping society - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005
Conference number: 38th


ConferenceAcademy of Marketing Conference 2005
Abbreviated titleAM 2005

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