Assessment of visual attention to water quality safety signs using laboratory-based eye tracking equipment

Damian Joseph Morgan, Bernadette L Matthews, Liam David Graham Smith, Rob Andronaco

Research output: Book/ReportCommissioned ReportResearch

Abstract

A research study was conducted at Monash University in December 2013 to measure eye-tracking participant presented visual images of water quality signs. The method relied on the assumption that eye-fixation indicated attention and cognition resulting in behaviour change. The study procedure first presented 16 visual images of water quality signs located in beach environments varied by distance from observer, sign type and level of distraction. This was followed by 18 images of water quality signs varied by text messages and water quality ratings. The study was supported by a range of self-reported data from the 30 participants.
Original languageEnglish
Place of PublicationAustralia
PublisherMelbourne
Number of pages21
Publication statusPublished - 2014

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