| Original language | English |
|---|---|
| Pages | 604 - 605 |
| Number of pages | 2 |
| Publication status | Published - 1997 |
| Event | Australia New Zealand Marketing Educators Conference 1997 - Melbourne, Australia Duration: 1 Dec 1997 → 3 Dec 1997 |
Conference
| Conference | Australia New Zealand Marketing Educators Conference 1997 |
|---|---|
| Abbreviated title | ANZMEC 1997 |
| Country/Territory | Australia |
| City | Melbourne |
| Period | 1/12/97 → 3/12/97 |