Assessing marketing productivity in large companies and SME's

Hanny Nofrida Nasution, Ken Douglas Grant, Felix Tinoziva Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference
EditorsYunus Ali, Maria van Dessel
Place of PublicationBrisbane Qld Australia
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages1 - 8
Number of pages8
ISBN (Print)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2006): Advancing Theory, Maintaining Relevance - QUT, Brisbane Qld , Australia
Duration: 4 Dec 20066 Dec 2006
Conference number: 11
http://anzmac.org/conference_archive/2006/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2006)
Abbreviated titleANZMAC 2006
CountryAustralia
CityBrisbane Qld
Period4/12/066/12/06
Internet address

Cite this

Nasution, H. N., Grant, K. D., & Mavondo, F. T. (2006). Assessing marketing productivity in large companies and SME's. In Y. Ali, & M. van Dessel (Eds.), Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference (pp. 1 - 8). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC).
Nasution, Hanny Nofrida ; Grant, Ken Douglas ; Mavondo, Felix Tinoziva. / Assessing marketing productivity in large companies and SME's. Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. editor / Yunus Ali ; Maria van Dessel. Brisbane Qld Australia : Australian and New Zealand Marketing Academy (ANZMAC), 2006. pp. 1 - 8
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Nasution, HN, Grant, KD & Mavondo, FT 2006, Assessing marketing productivity in large companies and SME's. in Y Ali & M van Dessel (eds), Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference (ANZMAC 2006), Brisbane Qld , Australia, 4/12/06.

Assessing marketing productivity in large companies and SME's. / Nasution, Hanny Nofrida; Grant, Ken Douglas; Mavondo, Felix Tinoziva.

Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. ed. / Yunus Ali; Maria van Dessel. Brisbane Qld Australia : Australian and New Zealand Marketing Academy (ANZMAC), 2006. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Nasution, Hanny Nofrida

AU - Grant, Ken Douglas

AU - Mavondo, Felix Tinoziva

PY - 2006

Y1 - 2006

M3 - Conference Paper

SN - 1741071593

SP - 1

EP - 8

BT - Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference

A2 - Ali, Yunus

A2 - van Dessel, Maria

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Brisbane Qld Australia

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Nasution HN, Grant KD, Mavondo FT. Assessing marketing productivity in large companies and SME's. In Ali Y, van Dessel M, editors, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC). 2006. p. 1 - 8