| Original language | English |
|---|---|
| Place of Publication | Melbourne Vic Australia |
| Publisher | Monash University Publishing |
| Number of pages | 0 |
| Volume | 5 |
| ISBN (Print) | 1320-1646 |
| Publication status | Published - 1997 |
Asia-Australia Marketing Journal
Francis J Farrelly, Pascale G Quester
Research output: Book/Report › Edited Book