ASEAN beyond talk shop: a rejoinder to regional tourism

Sharon G.M. Koh; Andrei O.J. Kwok

doi:10.1080/13683500.2016.1267114

ASEAN beyond talk shop: a rejoinder to regional tourism

Sharon G.M. Koh, Andrei O.J. Kwok

Malaysia Sch of Business

Research output: Contribution to journal › Letter › Research › peer-review

8 Citations (Scopus)

Abstract

Successful regional cooperation observed in many parts of the world has spurred global travel and tourism. The Southeast Asian region lies at the heart of this global integration with the ASEAN establishment. In 2017, ASEAN will celebrate its 50th golden year anniversary by launching the Visit ASEAN year. Surprisingly, to date not much progress is seen in promoting ASEAN as a single-destination area. The aim of this article is to assess the progress undertaken by the ASEAN establishment in terms of tourism development and evaluate the possible challenges of such intra-regional cooperation.

Original language	English
Pages (from-to)	1085-1090
Number of pages	6
Journal	Current Issues in Tourism
Volume	21
Issue number	10
DOIs	https://doi.org/10.1080/13683500.2016.1267114
Publication status	Published - 2018

Keywords

ASEAN
regional cooperation

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10.1080/13683500.2016.1267114

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AB - Successful regional cooperation observed in many parts of the world has spurred global travel and tourism. The Southeast Asian region lies at the heart of this global integration with the ASEAN establishment. In 2017, ASEAN will celebrate its 50th golden year anniversary by launching the Visit ASEAN year. Surprisingly, to date not much progress is seen in promoting ASEAN as a single-destination area. The aim of this article is to assess the progress undertaken by the ASEAN establishment in terms of tourism development and evaluate the possible challenges of such intra-regional cooperation.

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ASEAN beyond talk shop: a rejoinder to regional tourism

Abstract

Keywords

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